You have Voot, MX Player, Zee5, and other OTT platforms in India for regional content.
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For TV shows, movies, and sports, you have Sony Liv and Disney+ Hotstar, while Amazon Prime Video and Netflix are home to some of the best original shows and movies.
Selecting an OTT platform depends on the kind of content you’d like to stream. OTT services in India are one too many, and if you’re not familiar with them, it can be a hassle choosing the best one for you. OTT is specific to the internet and its content is generally unavailable elsewhere. VOD can also refer to the users’ downloaded files and even recorded DVR content. The latter also allows you to stream videos on different devices, but it doesn’t necessarily have to be through the internet. OTT should not be confused with VOD video-on-demand service. This is among the many reasons why OTT platforms are gaining popularity. One can stream OTT content any time via these platforms instead of following a guide or waiting for their favourite shows and movies to air. You need an internet connection and a compatible hardware component, which can be your mobile phones, tablets, laptops, or smart TVs, to watch the content. The OTTs initially started as the content hosting platforms, but soon dived into making originals of their own. OTT stands for ‘over-the-top’, which refers to any media service that provides streaming of video content like TV shows and movies via app or website over the internet instead of traditional distribution networks such as cable and DTH.
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Read on to find out.Īlso read: Netflix subscription plans and offers in India 2021 OTT platform full form/ meaning But, what is an OTT platform? What does OTT stand for? Are OTT media services paid? Which are the best OTT platforms in India? These are some of the questions we have tried to answer here. As of July 2020, India had as many as 29 crores OTT platform users. According to reports, the video streaming service market size could balloon up to Rs 4,000 crore by the end of 2025. They are close to overtaking cable and satellite pay-TV. The addition of the NetRange platform takes the total versions of Zee5 to four, including Android, iOS and the website versions.OTT platforms/streaming services have seen outrageous growth in India as well as other parts of the world over the past few years.
ZEE5 has 100,000 hours of on-demand content, with more being added rapidly. The app has content in 12 languages – English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. ZEE5, which was launched earlier this year, is arguably the fastest growing content app in India, and is backed by the Zee Group, India’s second biggest content producer. “Other platforms in the pipeline includes Amazon fire TV stick, Apple TV, connected TV apps.”
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Presence on platforms like NetRange is useful because, unlike on phones, Smart TV makers often do not allow their customers to install apps from Android Play Store or other third party stores.Ĭustom app stores like NetRange are also often found on TVs that do not run Android, and therefore do not support the Play Store version of Zee5.īesides NetRange and Android, there are several other platforms that power smart TVs, and Zee said it is in talks with these platforms as well. “The ZEE5 app will be available on all NetRange’s Smart TV platforms across its 100+ global network, providing yet another platform for users to access ZEE5’s vast content bouquet,” the company said. With this, the Zee5 app will become instantly available on lakhs of smart TVs across the world. Zee5, the content app from the Zee Group, has joined the NetRange, an app store found on televisions manufactured by global TV makers such as Philips, Grundig, HiSense, Thomson, Skyworth, Sharp and TCL.
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